Jiyoung Cho
Ph.D. Student
Research interest
Marketing Science, Research, & Data Analytics to drive more marketing effectiveness
Creating transformational insights to power stronger innovation
Investigating integrated and customer-centric business strategies in the digital era by exploring online data
Discovery, validation, and application of relevant and actionable insights about users, customers, and the market
Work in progress
Utilizing data sources resulting in reliable data, information, and metrics used in decision-making and performance management for a business / brand / program / campaign / project.
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